A Massive Integrated Campaign
Segmented campaigns to target specific visitor sectors through a series of compelling communications combining show invitations, press conferences, road shows, show updates, e-newsletters, show preview, industry reports, promotions and more for domestic and international attendees.
PCHi 2012 will feature four special areas showcasing four categories of products – colour cosmetic ingredients, cosmeceutical ingredients, flavours and fragrances, and natural extracts – in this segment. Of course, there will be more of such products exhibited throughout the rest of the hall.
Exhibitors may choose to locate their booths in the Product Zone based on their finished products. This area will help increase the visibility of exhibitors’ products, and also give companies more marketing opportunities market their products to visitors.
At PCHi, we aim to find a balance between networking and education. That is why we update our conference program every year. As part of the Technology conference track, we will be coming up with two new topics to discuss current issues or trends in the industry.
Conference Seminars and Road Shows
The PCHi team will be participating in various industry-related exhibitions, conferences and events to promote PCHi 2013, and attract more from the industry to attend the show. We are also planning for more road shows to the major cosmetic, toiletries and household product manufacturing cities across China including Yiwu, Shantou etc.